Our STORY is based on a unique mix of talent, strategy and management.
Talent
UPBrand is a team of veteran strategists, inventors, storytellers and producers focused on helping brands differentiate, build loyalty and insistence among their audiences.
Our team members have been successful on Madison Avenue working with recognized international brands, been on the "client-side" with major marketing-driven companies, and have led some of the most respected agencies in the Midwest. Now, we offer a new perspective.
Strategy
To say we're simply a creative shop is only partially true. We fully embrace the notion that our best inventions ultimately derive from the right information as well as from hard work and natural talent. So, yes, we believe in research... and actively encourage gathering insights to set strategy before creative development begins.
We're proud of the beautiful work we've had the opportunity to produce. But, at UPBrand, it's not about pretty pictures for the sake of pretty. It's not about simply building our portfolio.
Sure, we have won our share of awards, but it's generating rewards for clients that really drives us. Here, it's about inventing a solution that fits each client's situation. Ultimately, we are committed to making sure our work always looks great, feels right and does the trick.
Management
We’ve built a team that’s passionate about how our client's audiences truly interact with brands. Each of us embrace those opportunities to create genuine engagement... wherever they exist.
Child-like curiosity and a passion for the new and different lead us into many forms of message delivery... traditional and non-traditional. We bring to bear talent, skills and experience for every project best suited for each assignment. In fact, we have two sister companies that are experts in delivering on key aspects of the brand experience, Creative Producers Group and Vidzu – offering world class event design and production and web-based micro TV networks.
